Privacy policy
Last Updated: 03 January 2026
At Whitmore & Co. (“we,” “us,” or “our”), we value and protect your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website, make a purchase, or interact with any of our services (the “Services”). By using our Services, you agree to the practices described below.
Please take the time to review this Privacy Policy carefully.
1. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, or service providers. When we make changes, we will update the “Last Updated” date above. If required by law, we will notify you of material changes.
2. Information We Collect
A. Information You Provide
We collect personal information that you voluntarily provide when using our Services, such as:
- Name
- Address
- Email address
- Phone number
- Billing & shipping details
- Order information
- Customer service messages or support requests
Certain features require this information; if you choose not to provide it, some Services may not function.
B. Information Collected Automatically
When you browse our website, we automatically collect certain data through cookies and similar technologies (“Usage Data”), including:
- Device and browser information
- IP address
- Interaction behaviour (pages viewed, time on site)
- Shopping activity
This information helps us improve performance and enhance your experience.
C. Information from Third Parties
We may receive additional information from:
- Shopify (our e-commerce provider)
- Payment processors
- Analytics and marketing partners
- Logistics and fulfilment partners
Any data received from these parties is handled in accordance with this Privacy Policy.
3. How We Use Your Information
We use your personal data for the following purposes:
A. To Provide and Operate Our Services
- Process and fulfil orders
- Manage payments
- Arrange deliveries
- Handle returns and warranties
- Communicate regarding orders and support
B. To Improve Your Experience
- Enhance site performance
- Personalise product recommendations
- Improve customer service
C. Marketing and Communications
Where permitted by law, we may send newsletters, promotions, or personalised offers. You may opt out at any time.
D. Fraud Prevention and Security
- Verify transactions
- Prevent malicious activity
- Enforce our Terms of Service
E. Legal and Compliance
We may process your data as required to comply with UK legal obligations relevant to our operations.
4. Legal Bases for Processing (EEA/GDPR)
As a business selling exclusively to the United Kingdom, we process personal data in accordance with the UK GDPR and the Data Protection Act 2018.
We rely on the following legal bases:
A. Contractual Necessity
We process your personal information to enter into and fulfil our contract with you.
This includes processing payments, shipping your order, managing returns, and providing customer support.
B. Legal Obligations
We may process your information to comply with UK laws, including tax, accounting, fraud prevention, and consumer protection requirements.
C. Legitimate Interests
We may process your information where it is necessary for our legitimate business interests, such as improving our Services, preventing fraud, and analysing website performance.
We only rely on this basis when our interests are not overridden by your rights and freedoms.
D. Consent
Where required (such as certain marketing communications or non-essential cookies), we will rely on your consent.
You may withdraw your consent at any time.
5. Cookies and Tracking Technologies
We use cookies to:
- Enable essential website functions
- Remember preferences
- Improve site performance
- Analyse usage
- Display relevant advertisements
Essential cookies cannot be disabled. You can manage optional cookies via your browser or our cookie banner.
6. How We Share Your Information
We may share personal information with:
- Service providers (IT, hosting, logistics, analytics)
- Payment processors
- Marketing and advertising partners
- Corporate affiliates
- Legal authorities when required
We do not sell or trade personal data.
7. Children’s Privacy
Our Services are not directed at children, and we do not knowingly collect data from anyone under the age of 16. If we discover that a child has provided personal information, we will delete it promptly.
8. Data Security and Retention
We take reasonable technical and organisational measures to protect your data. While no online system is completely secure, we work to safeguard your information during transmission and storage.
We retain personal data only as long as necessary to:
- Provide our Services
- Meet legal obligations
- Resolve disputes
- Maintain accurate business records
9. Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Delete your data
- Restrict processing
- Object to certain uses
- Receive a copy of your data (portability)
- Withdraw consent at any time
- Lodge a complaint with your data protection authority
We may need to verify your identity before fulfilling a request.
10. International Data Transfers
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
11. Complaints
If you have concerns about how we handle your data, please contact us first. If you reside in the UK, you may contact the UK Information Commissioner’s Office (ICO).
For More Information:
Questions?
Visit our FAQ's page or contact our customer service.
Contact Information:
Store Name: Whitmore & Co.
Address: 128 City Road, London, EC1V 2NX, United Kingdom
Email: info@whitmore-co.com
Response time: 30 minutes - 24 hours
Phone: +447490343618
Customer Service: Monday to Friday: 9:00 – 17:00 (GMT)
We aim to respond to your email within 24 hours. Weekend messages will be answered on Monday.